Get the basics right and your marketing and sales efforts will work…period!!!!Ian Bosler
SMART-Connect Business Advisor Ian Bosler from Intertype explains:
- Why the traditional “sales funnel” thinking is flawed and costing businesses serious dollars;
- Attract, Sell and Wow are the only three frameworks any business needs to be concerned with to build highly automated and scalable marketing and sales processes.
- The reality is that we live in an “offline” and “online” World and your marketing and sales communications must work across both mediums or face oblivion.
Associated Best Practice Benchmarking Statements
BEST PRACTICE BENCHMARK: My business has effective, documented sales and marketing systems which do NOT depend on the input, skills or knowledge of any particular individual who cannot be replaced. #Systems #Saleable-business
Printing and Marketing & Sales Process Automation Specialist
With over 30 years Corporate Marketing and Sales experience mainly gained in the Printing and Graphic industries, Ian Bosler is now applying his extensive international Marketing and Sales experience to help Coaches and Consultants to build “7 Figure” businesses that are highly profitable and that become a saleable asset.
Ian’s focus is to help Coaches to design, build and deploy highly automated Marketing and Sales Processes that work in the online and offline world that is today’s reality. Ian has used the same automation tools in his printing business, Intertype, to buck the decline in the printing industry with over 13 years of unbroken organic growth. He understands that the technology required to build and operate a modern, automated marketing and sales process is an issue most business owners struggle with. His unique “done with you” approach cuts through the “tech haze” and “snake oil selling” to deliver clients a tangible return on their investment within 90 days.
The SMART-Connect Podcast is one of the ways that SMART-Connect Alliance business advisors and business specialists share key information, business insights, strategies and case studies with their clients and alliance partners, ensuring they are kept up to date with important news, ideas, risks and opportunities that can impact their business.