Everyone says that content is king. YES it is important, but it’s no good to anyone if it’s not optimised.

Ian Hopkinson

SMART-Connect Alliance SEO and Digital Marketing Specialist, Founder and Head of Results, Mad Scientist Digital

In Episode 4 of the SMART-Connect Podcast Show SMART-Connect best practice Digital Marketing and SEO Advisor Ian Hopkinson explains:

  • How Google Ranks a Brand Online;
  • The Philosophy of SEO and what’s really important;
  • The 3 key areas of SEO explained;
  • Optimised Content is Queen, Links are King.

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Ian Hopkinson

Ian Hopkinson

SEO and Digital Marketing Specialist

Musician turned Entrepreneur Ian Hopkinson is a Digital Strategist with expert knowledge from development through social media to SEO and analytics. The Mad Scientist Digital concept was born in the Silicon Valley out of the revolution Napster and the Internet created in the music industry. A professional musician since age 10, Ian toured Europe and recorded with iconic Australian musicians. He was working in the US when the the tidal wave hit – and he found he had the skills and the passion to ride the wave and have great fun doing it. His enthusiasm led Ian’s Californian community to label him a digital “mad scientist” and send him in to advise startups in a range of industries. He realised that he was an entrepreneur and a digital creative.
Ian returned to Australia to live and work, building Mad Scientist Digital to help local and global businesses navigate the disruptions of the digital revolution.

About the SMART-Connect Podcast Show

The SMART-Connect Podcast is one of the ways that SMART-Connect Alliance business advisors and business specialists share key information, business insights, strategies and case studies with their clients and alliance partners, ensuring they are kept up to date with important news, ideas, risks and opportunities that can impact their business.

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