The 5 Ways To Profit With Profit Stacks

The 5 Ways To Profit With Profit Stacks

For every $1 invested in your IT, there should be a direct link to revenue generation and cost reduction SMART-Connect technology expert Greg Clarkson from Network Overdrive  explains... The SMART-Connect Podcast is one of the ways that SMART-Connect Alliance business...

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Grow Your Business By Running Great Workshops

Grow Your Business By Running Great Workshops

In Episode 10 of the SMART-Connect Podcast Show SMART-Connect Workshop Delivery Specialist - Frazer Yendell  explains... The simple balance you can implement when presenting that makes the difference with your audiences retention, conversation and engagement; The one...

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Podcasting: Cutting through the online noise

Podcasting: Cutting through the online noise

Annemarie Cross, winner of the recent Castaway Podcasting Awards and host of our very own SMART-Connect Podcast show explains how podcasting is providing an effective new medium for businesses to break through the online clutter and shares her top tips for how...

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Home: The Power of Storytelling

Home: The Power of Storytelling

In this powerful short video Salvador Castro, CEO and founder of Turtle Films and SMART Connect Alliance videographer and master storyteller, shares his own moving story of his journey as a refugee from El Savador to life in his new home in Melbourne.  ...... He...

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How To Get a Lifetime of Free Media Coverage

How To Get a Lifetime of Free Media Coverage

In Episode 8 of the SMART-Connect Podcast Show PR Specialist Jules Brooke explains... How to get a lifetime of free media coverage; Why PR is the gift that keeps on giving; Why you should do your PR yourself until you can afford an agency to do it for you. LISTEN NOW:...

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Cheap SEO Will Cost You a Fortune

Cheap SEO Will Cost You a Fortune

SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation is getting...

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An Audience Cannot Engage on Facts Alone

An Audience Cannot Engage on Facts Alone

More and more business owners are finding themselves needing to present to an audience either live or using electronic media and how you do that can have a real impact on both your brand and your bottom line. Frazer Yendell, Founder of the Public Speaking Institute...

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Want great connections? Tell great stories

Want great connections? Tell great stories

Do you want to know the secret to connecting with clients, with people, making connections, making sales?  It’s easy really, just be you.  The number one sales tool that you have in your kit bag of all your experiences and techniques is you, your authentic self. I am...

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How Google Ranks a Brand Online

How Google Ranks a Brand Online

In Episode 4 of the SMART-Connect Podcast Show SMART-Connect Digital Marketing and SEO Specialist Ian Hopkinson explains... How Google Ranks a Brand Online; The Philosophy of SEO and what’s really important; The 3 key areas of SEO explained; Optimised Content is...

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How to Avoid Costly Google Adwords Mistakes

How to Avoid Costly Google Adwords Mistakes

In Episode 3 of the SMART-Connect Podcast Show SMART-Connect Google Adwords Specialist Tony Sambell  explains... How to Avoid Costly Google Adwords Mistakes; Some basic Google methods which can save you thousands of dollars per month in your Adwords spend; Is your...

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Reducing Sales for Profit Growth

Reducing Sales for Profit Growth

Deep down, behind just about every business is a simple desire…to make money. Profit, cash, bottom line - whatever you call it, is what the clear majority of business owners are seeking - yet the bulk of their focus is on sales or revenue growth. Now don’t get me...

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How to Ensure Success with Your Content Marketing

How to Ensure Success with Your Content Marketing

In Episode 2 of the SMART-Connect Podcast Show SMART-Connect content and communications specialist Violeta Balhas explains... Why content marketing is “the only marketing that’s left” – Seth Godin; The single key to successful content marketing; Three ways to ensure...

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How to Build an Industry-leading Brand

How to Build an Industry-leading Brand

In this episode of the SMART-Connect Podcast Show Branding Specialist Peter Engelhardt explains... One of the key reasons more than 60% of businesses close their doors within the first three years of business. The single most important factor that prevents every...

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The Core of Your Content

The Core of Your Content

I have a list of dictates that make my nonfiction writing students hate me. (It's OK: they eventually stop hating me when their writing improves out of sight and they begin to sell their work. Until then, I can live with it.) Among these dictates, which include...

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SMART-Connect Podcast Introduction

SMART-Connect Podcast Introduction

The SMART-Connect Podcast is one of the ways that SMART-Connect Alliance Advisors and business specialists share key information, business insights, strategies and case studies with their clients, ensuring that all SMART-Connect clients are kept up to date with news,...

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Why are some brands just so damn successful?

Why are some brands just so damn successful?

So many businesses think they have to hire branding consultants and spend oodles of money to grow their brand. That can work, sometimes. But more often than not, the positioning and branding statements they paid so dearly for just don’t feel right after a few years....

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