Robin Snelling

Robin Snelling

Financial Management Advisor and CFO

Robin Snelling is a Virtual Chief Financial Officer or CFO, with 40 years of corporate and small business experience. He's passionate about creating reports which reveal the guts of the business –  which sections are inefficient, what product groups are most profitable, what sales channels are performing, which customer markets give the best return.

Robin is a founding member of the Association of Virtual CFOs, which has the goal of promoting the benefits of this relatively new industry to SMBs.

Robin is currently working on the development of Informer 4 SMB software, a unique cloud solution which provides automated financial analysis of profitability and cash requirements for SMBs. This software will make management reporting far more accessible to SMBs

Advisory Groups

Robin is the financial management advisor on the Advisory Group for businesses turning over between $3 million to $12 million

Customer Satisfaction

Customer Survey Responses Chart

Satisfaction Rating System

The Customer Satisfaction Rating is derived from regular independent surveys of all clients.

The rating colour codes are
Gold Star Raving Fans
Green Light Completely Satisfied
Yellow Light Some Concerns
Red Light Thumbs Down

In the BLOG

Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan

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