Ian Hopkinson

Ian Hopkinson

SEO and Digital Marketing Specialist

Musician turned Entrepreneur Ian Hopkinson is a Digital Strategist with expert knowledge from development through social media to SEO and analytics. The Mad Scientist Digital concept was born in the Silicon Valley out of the revolution Napster and the Internet created in the music industry. A professional musician since age 10, Ian toured Europe and recorded with iconic Australian musicians. He was working in the US when the the tidal wave hit – and he found he had the skills and the passion to ride the wave and have great fun doing it. His enthusiasm led Ian’s Californian community to label him a digital “mad scientist” and send him in to advise startups in a range of industries. He realised that he was an entrepreneur and a digital creative.
Ian returned to Australia to live and work, building Mad Scientist Digital to help local and global businesses navigate the disruptions of the digital revolution.

Advisory Groups

Ian is a member of the Branding and Marketing Best Practice Advisory Group and consults to the Advisory Group for Thought Leaders and Disruptors.

Customer Satisfaction

Customer Survey Responses Chart

Satisfaction Rating System

The Customer Satisfaction Rating is derived from regular independent surveys of all clients.

The rating colour codes are
Gold Star Raving Fans
Green Light Completely Satisfied
Yellow Light Some Concerns
Red Light Thumbs Down

In the BLOG

Cheap SEO Will Cost You a Fortune

SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation...

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How Google Ranks a Brand Online

Everyone says that content is king. YES it is important, but it's no good to anyone if it's not optimised. In Episode 4 of the SMART-Connect Podcast Show SMART-Connect best practice Digital Marketing and SEO Advisor Ian Hopkinson explains: How Google Ranks...

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