SEO and Digital Marketing Specialist
Musician turned Entrepreneur Ian Hopkinson is a Digital Strategist with expert knowledge from development through social media to SEO and analytics. The Mad Scientist Digital concept was born in the Silicon Valley out of the revolution Napster and the Internet created in the music industry. A professional musician since age 10, Ian toured Europe and recorded with iconic Australian musicians. He was working in the US when the the tidal wave hit – and he found he had the skills and the passion to ride the wave and have great fun doing it. His enthusiasm led Ian’s Californian community to label him a digital “mad scientist” and send him in to advise startups in a range of industries. He realised that he was an entrepreneur and a digital creative.
Ian returned to Australia to live and work, building Mad Scientist Digital to help local and global businesses navigate the disruptions of the digital revolution.
Boards of Advice
Ian is a member of the Branding and Marketing Best Practice Board of Advice and consults to the Board of Advice for Thought Leaders and Disruptors
Customer Survey Responses Chart
Satisfaction Rating System
The Customer Satisfaction Rating is derived from regular independent surveys of all clients.
The rating colour codes are
|• Gold Star||Raving Fans|
|• Green Light||Completely Satisfied|
|• Yellow Light||Some Concerns|
|• Red Light||Thumbs Down|
In the BLOG
SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation...read more
Everyone says that content is king. YES it is important, but it's no good to anyone if it's not optimised. In Episode 4 of the SMART-Connect Podcast Show SMART-Connect best practice Digital Marketing and SEO Advisor Ian Hopkinson explains: How Google Ranks...read more