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Brenda Thomson

Founder and CEO, SMART-Connect Alliance

SMART-Connect founder Brenda Thomson discusses how best practice benchmarking differs from better-known industry benchmarking and the benefits for SMEs

Associated Best Practice Benchmarking Statements

BEST PRACTICE BENCHMARK: We have an ongoing business improvement process in place focusing on improving quality, reducing costs and creating new opportunities across all areas of the business. #planning

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Brenda Thomson

Brenda Thomson

CEO and Founder of the SMART-Connect Alliance

Brenda is the CEO and founder of the SMART-Connect Alliance.

Brenda is an experienced small business owner.  She has won an Australian Home Based Business of the Year Award, the My Business Magazine Best Start-up award and has also appeared in the Anthill Magazine top 100 Cool Companies and top 100 Innovative Businesses list.  Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and is an experienced trainer, facilitator and counsellor.

Brenda is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business. 

Brenda is a sought after mentor, speaker and trainer in the areas of strategic alliances and joint ventures and networking with a twist.  She is also passionate about actively giving back to the wider community. In addition to donating her speaking fees and a proportion of every SMART-Connect Alliance membership to provide microfinance to help women in Malawi to start their own small businesses, Brenda has also climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.

The SMART-Connect Podcast is one of the ways that SMART-Connect Alliance business advisors and business specialists share key information, business insights, strategies and case studies with their clients and alliance partners, ensuring they are kept up to date with important news, ideas, risks and opportunities that can impact their business.

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