Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan

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Marketing

Your marketing plan is the actions you need to take throughout the year to ensure you meet your business objectives.  This includes a mix of all of the marketing strategies and tactics which are relevant to your target market and ideal clients.
 
 Your marketing plan should result in the achievement of the associated business objectives in your overall business plan.
 
An effective marketing plan is dependant on (1) the quality of your branding process; (2) your understanding of the business environment (trends, regulations, competitors etc), and (3) clearly defined, measurable business objectives.
  
Unfortunately many businesses, regardless of size, start and end with marketing strategies and tactics… a steady stream of collateral you create (website, brochures, business cards) and things you do (SEO, adwords, social media marketing, networking) with little or no understanding of branding, target market or environment and little or no measurement or review.

What are the benchmarks of best practice Marketing?

BEST PRACTICE BENCHMARK: We have a 12 month marketing plan and budget which outlines all of our proposed marketing activities and estimated marketing spend for the year and is directly linked to our business goals.  #marketing

BEST PRACTICE BENCHMARK: We know the cost of customer acquisition and the ROI (Return on investment) across each of our different marketing strategies. We use this information to inform future marketing plans and budgets. #marketing

BEST PRACTICE BENCHMARK: All of our marketing activities are regularly reviewed against our business objectives and we consistently seek out and employ best practice to ensure that we are achieving the best possible ROI on our marketing spend. #marketing #marketing-strategies

BEST PRACTICE BENCHMARK: We have a clearly defined, recognisable brand identity across all relevant media which resonates strongly with our ideal clients. It is reviewed annually and all new marketing & communication material is congruent and consistent. #branding #marketing

BEST PRACTICE BENCHMARK: We have clearly defined our target market and buyer persona which provides a roadmap for all of our innovation, branding, marketing and customer relationship activities. #branding #marketing #customer-relationships

BEST PRACTICE BENCHMARK: We have a clearly defined differentiated market position that sets our business apart from our competitors and this is clearly reflected in all our branding and communication material. #branding #marketing

Best Practice Marketing Resource Library

Each item in the best practice Marketing library has been included to help you achieve best practice in one or other aspect of best practice Marketing.

For resources on specific marketing strategies and tactics go to the Marketing Strategies Resource Library

Benchmarking Best Practice Marketing ROI

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   Why is it important to measure and...

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Benchmarking Best Practice Marketing Plan

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   A marketing plan is a comprehensive...

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Benchmarking Best Practice Brand Identity

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand identity and why is it...

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Benchmarking Best Practice Brand Promise

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand promise and why is it...

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Benchmarking Best Practice Target Market

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is understanding your target...

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Benchmarking Best Practice Positioning Statement

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand positioning statement...

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How to Build an Industry-leading Brand

No matter what market you do business in, for your brand to succeed you must achieve differentiation. It’s the starting point to every great brand. After all, if your product or service is not different, what are you? You can only be similar, and consumers...

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Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan

Click Here To Start ≫

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