Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan
Benchmarking best practice Marketing Tactics
All of our individual marketing tactics are regularly reviewed and we consistently seek out and employ best practice to ensure that we are achieving the best possible ROI on our marketing spend. #marketing
The Marketing Tactics Benchmark is a subset of the Marketing Benchmarking Pillar. It has been included to help you ensure that your business is getting the best possible return on each of your individual marketing activities.
How to assess your business against this benchmark
- Identify those marketing tactics you are currently using in your business and which you are concerned may not be delivering the optimum return on your investment.
- Google Adwords
- Workshops and Presentations
- Public Relations
- Content Marketing
- Social Media Marketing
- Video marketing
- Email Marketing
- Something else?
- Get in touch: We’ll provide you with an independent, obligation free, no charge assessment of how your selected marketing tactics are performing along with recommendations on how you may be able to improve.*
*The Fine Print
To receive this assessment you must have a business turning over a minimum of $240,000 per year ($20K per month). SMART-Connect Advisors reserve the right to refuse to perform the assessment.
Meet the SMART Connect Marketing Advisors
Paul Baiguerra has over 20 years experience in content production. In a constantly changing industry Paul has always been a forward thinker, he had his eyes on the future long before much of the industry had even contemplated the digital revolution. Along with his...read more
Musician turned Entrepreneur Ian Hopkinson is a Digital Strategist with expert knowledge from development through social media to SEO and analytics. The Mad Scientist Digital concept was born in the Silicon Valley out of the revolution Napster and the Internet created...read more
Best Practice Business Advisor Ian Bosler Printing and Marketing & Sales Process Automation Specialist
With over 30 years Corporate Marketing and Sales experience mainly gained in the Printing and Graphic industries, Ian Bosler is now applying his extensive international Marketing and Sales experience to help Coaches and Consultants to build “7 Figure” businesses that...read more
Tony’s Spicy Web story begins in The Bush of country Queensland, on a 200-acre Fish Farm. No surprise, that young Tony’s ambition was to be a Marine Biologist. Then his Dad brought home something that changed Tony’s world forever; a computer with an excellent digital...read more
Annemarie Cross is an Award Winning Podcast Host & Producer – winning the Best Business, Marketing & Entrepreneurship Category in the inaugural Cast Away Australia Podcast Awards. She is also a Brand and Communication Strategist and Chief Storyteller, helping business...read more
With close to twenty five years in the photography industry servicing Government, Corporate and Private Sector business’s Frank’s advice and knowledge shine’s through when photographic requirements are discussed. A passion for exploring ideas and ones thoughts is what...read more
Armed with over 30 years in advertising and graphic design, Tony launched Tony Papadopoulos Graphic Design (TPGD) in 2008. He studied Graphic Design and Applied Art at Prahran College and commenced his career with The Herald and Weekly Times marketing department, and...read more
Peter Sandor has 25 years plus experience in marketing communication and brand strategy, creative advertising, brand design development, media campaign development and execution. Peter brings a wealth of strategic and creative knowledge to any client’s table. Peter...read more
Caroline is a passionate design professional with 20 years’ combined experience in visual communication, branding, art and design. She holds a Bachelor Degree with Honours in Technology – Industrial Design from Monash University. Caroline started her career as a...read more
For the last fifteen years, Jules has been teaching small business owners and entrepreneurs how to grow their sales and get the phone ringing by getting featured for free in the media. She has owned and operated a number of small businesses herself and ran a PR agency...read more
Best Practice Marketing Strategies Resource Library
Benchmarking best practice in a variety of marketing strategies and tactics relevent to SME businesses
Get the basics right and your marketing and sales efforts will work…period!!!! SMART-Connect Business Advisor Ian Bosler from Intertype explains: Why the traditional “sales funnel” thinking is flawed and costing businesses serious dollars; Attract, Sell...read more
Annemarie Cross, winner of the recent Castaway Podcasting Awards and host of our very own SMART-Connect Podcast show explains how podcasting is providing an effective new medium for businesses to break through the online clutter and shares her top tips for how...read more
People don't buy newspapers and magazines for the ads, they buy them for the stories. That's why you want your business to be one of the stories. In Episode 8 of the SMART-Connect Podcast Show SMART-Connect best practice PR Advisor Jules Brooke...read more
SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation...read more
Everyone says that content is king. YES it is important, but it's no good to anyone if it's not optimised. In Episode 4 of the SMART-Connect Podcast Show SMART-Connect best practice Digital Marketing and SEO Advisor Ian Hopkinson explains: How Google Ranks...read more
Is your Google Adwords Agency doing enough for you? The measurement is in the results and outcomes being generated. In Episode 3 of the SMART-Connect Podcast Show SMART-Connect best practice Google Adwords Advisor Tony Sambell explains.. How to Avoid...read more
If you set out to create content for everybody, you'll end up with content that doesn't mean much to anybody. In Episode 2 of the SMART-Connect Podcast Show SMART-Connect Content and Communications Specialist Violeta Balhas explains... Why content marketing is “the...read more
I have a list of dictates that make my nonfiction writing students hate me. (It's OK: they eventually stop hating me when their writing improves out of sight and they begin to sell their work. Until then, I can live with it.) Among these dictates, which...read more
Please arrange for a SMART-Connect Advisor or Specialist to contact me to discuss my situation.