Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan

Click Here To Start ≫

Benchmarking best practice Marketing Tactics

All of our individual marketing tactics are regularly reviewed and we consistently seek out and employ best practice to ensure that we are achieving the best possible ROI on our marketing spend. #marketing

The Marketing Tactics Benchmark is a subset of the Marketing Benchmarking Pillar. It has been included to help you ensure that your business is getting the best possible return on each of your individual marketing activities.

How to assess your business against this benchmark

  1. Identify those marketing tactics you are currently using in your business and which you are concerned may not be delivering the optimum return on your investment.
    1. SEO
    2. Google Adwords
    3. Workshops and Presentations
    4. Podcasting
    5. Public Relations
    6. Content Marketing
    7. Social Media Marketing
    8. Video marketing
    9. Email Marketing
    10. Something else?
  2. Get in touch: We’ll  provide you with an independent, obligation free, no charge assessment of how your selected marketing tactics are performing along with recommendations on how you may be able to improve.*

*The Fine Print

To receive this assessment you must have a business turning over a minimum of $240,000 per year ($20K per month).  SMART-Connect Advisors reserve the right to refuse to perform the assessment.

Meet the SMART Connect Marketing Advisors

Best Practice Marketing Strategies Resource Library

Benchmarking best practice in a variety of marketing strategies and tactics relevent to SME businesses

Podcasting: Cutting through the online noise

Annemarie Cross, winner of the recent Castaway Podcasting Awards and host of our very own SMART-Connect Podcast show explains how podcasting is providing an effective new medium for businesses to break through the online clutter and shares her top tips for how...

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Cheap SEO Will Cost You a Fortune

SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation...

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How Google Ranks a Brand Online

Everyone says that content is king. YES it is important, but it's no good to anyone if it's not optimised. In Episode 4 of the SMART-Connect Podcast Show SMART-Connect best practice Digital Marketing and SEO Advisor Ian Hopkinson explains: How Google Ranks...

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How to Avoid Costly Google Adwords Mistakes

Is your Google Adwords Agency doing enough for you?  The measurement is in the results and outcomes being generated. In Episode 3 of the SMART-Connect Podcast Show SMART-Connect best practice Google Adwords Advisor Tony Sambell explains.. How to Avoid...

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The Core of Your Content

I have a list of dictates that make my nonfiction writing students hate me. (It's OK: they eventually stop hating me when their writing improves out of sight and they begin to sell their work. Until then, I can live with it.) Among these dictates, which...

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Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan

Click Here To Start ≫

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