Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan

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Customer Relationships

Customer relationships includes sales but it doesn't start or end there...
 
It's a complex system which covers all the steps in the customer relationship journey from when they first show interest in becoming a customer until.... THE END!
 
Sadly many SME businesses make TWO big mistakes which makes THE END arrive much sooner than it could.
  1. They don't see sales as building a customer relationship... merely as a way of making a sale.
  2. They don't do due diligence to all the other steps in the customer relationship system
 An effective customer relationship process includes:
  • ongoing communication with your clients and customers to ensure a lifetime of repeat sales, testimonials and referrals.
  • an effective customer feedback process
  • an effective customer service and support system
  • an effective reputation management system

What are the benchmarks of best practice Customer Relationships?

BEST PRACTICE BENCHMARK: We have a clearly documented and effective sales process.  We have a high conversion of target client leads that generates all the business that we need. #Customer-relationships

BEST PRACTICE BENCHMARK: We have a clearly defined customer communication system and we stay in touch with all leads and clients at optimum times based on their preferred communication channels, communication preferences, goals and interests, and stages in the buying cycle. #Customer-relationships

BEST PRACTICE BENCHMARK: We have clearly defined customer feedback process which provides valuable customer feedback, informs our product and service development, and generates a steady stream of testimonials and referrals for our business.. #Customer-relationships

BEST PRACTICE BENCHMARK: We have a clearly defined customer-centric customer service and support process which ensures the highest standards of customer satisfaction and retention. #Customer-relationships

BEST PRACTICE BENCHMARK: Our Customer Relationship system includes a clearly defined reputation management process which ensures that our brand profile and reputation are fully protected. #Customer-relationships  #Risk

Best Practice Customer Relationships Resource Library

Each item in the best practice Customer Relationships library has been included to help you achieve best practice on one or more of the benchmarks of best practice Customer Relationships.

Benchmarking Best Practice Sales Process

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   Why is an effective sales process...

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Benchmarking Best Practice Reputation Management

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   In this day and age, working hard and...

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Benchmarking Best Practice Customer Service

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   According to the Customer 2020 Report,...

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Benchmarking Best Practice Customer Feedback

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   Companies that listen to their...

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Benchmarking Best Practice Customer Communication

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   Today’s customers expect personalised,...

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Want great connections? Tell great stories

Do you want to know the secret to connecting with clients, with people, making connections, making sales?  It’s easy really, just be you.  The number one sales tool that you have in your kit bag of all your experiences and techniques is you, your authentic...

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Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan

Click Here To Start ≫

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