Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan

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Branding

 A strong brand is not a luxury to be enjoyed only by companies like Nike or Coca-Cola. It is a key factor in the success and prosperity of every business regardless of their size.

Your brand health is guaranteed to have a significant impact on the consumer awareness of your brand AND your bottom line. It directly affects your ability to attract and retain the right customers and clients, to hire the best employees, and to grow.

A healthy brand is the hallmark of a best practice company or not-for-profit.

Effective branding can also help your organisation build trust, gain a higher profile and encourage people to support you.

Unfortunately it is also the most common thing most SME businesses either don't understand or neglect.

What are the benchmarks of best practice branding?

BEST PRACTICE BENCHMARK: We can easily summarise our brand purpose and what our brand stands for in a couple of sentences and it underpins and guides every business decision we make.  #branding #culture

BEST PRACTICE BENCHMARK: Our core business values are clearly and consistently articulated and demonstrated in all our communications, both internal and external,  and in the language and behaviour of employees.  #branding #culture

BEST PRACTICE BENCHMARK: We have a clearly defined differentiated market position that sets our business apart from our competitors and this is clearly reflected in all our branding and communication material. #branding #marketing

BEST PRACTICE BENCHMARK: We have clearly defined our target market and buyer persona which provides a roadmap for all of our innovation, branding, marketing and customer relationship activities. #branding #marketing #customer-relationships

BEST PRACTICE BENCHMARK: We have developed a brand promise that we live day in and day out. It guides product and service development and is fully embraced by the entire team..  #branding #marketing 

BEST PRACTICE BENCHMARK: We have a clearly defined, recognisable brand identity across all relevant media which resonates strongly with our ideal clients. It is reviewed annually and all new marketing & communication material is congruent and consistent. #branding #marketing

Best Practice Branding Resource Library

Each item in the best practice branding library has been included to help you achieve best practice on one or more of the benchmarks of best practice branding.

Company Values: Making it Happen

This is part 3 of a 3 part series on How to Create a Values Driven Business In part 1 you determined what your core company values REALLY are In part 2 you turned words into deeds by answering 2 critical questions “WHY is this value important to my...

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Company values: turning words into deeds

Simply knowing your company values is not enough unless they are effectively integrated, communicated and demonstrated in all of your business activities.  Unless you (and your team if you have one) turn words into deeds. I’m sure we’re all familiar with a...

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Define Your Brand Essence and Positioning

Brands should aim to create a strong human connection through their purpose and build a belief system around what they do and why they do it. SMART-Connect Business Advisor Peter Sandor from Fearless explains why it is important to define your brands...

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Benchmarking Best Practice Brand Identity

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand identity and why is it...

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Benchmarking Best Practice Brand Promise

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand promise and why is it...

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Benchmarking Best Practice Target Market

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is understanding your target...

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Benchmarking Best Practice Positioning Statement

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand positioning statement...

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Benchmarking Best Practice Why “Why” Matters

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   Why is an overarching purpose vital to...

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Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan

Click Here To Start ≫

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